For many people looking to sell their house, a Realtor is a crucial ally. These professionals can spell the difference between a closing and a stagnant property listing.
Hence, it only makes sense to be extra rigorous in looking for the right agent or Realtor to work with. Check out these helpful tips to aid you in your search.
Start with referrals
It’s likely that you will know someone who can recommend a trustworthy Realtor. If that’s the case, then don’t hesitate to get referrals from friends and family.
While some will offer glowing reviews about certain agents or Realtors, don’t be quick to hire. Instead, clarify if any of these referrals have bought or sold homes in the neighborhood you’re interested in moving to.
The key is to be mindful and specific about the expertise that you want a Realtor to possess. If the referrals are solely experienced in representing buyers, then it may be best to look elsewhere.
Make it a point to interview each candidate
Before you can sell a house with the help of a Realtor, an interview is essential. Asking questions and presenting scenarios to potential candidates give you a glimpse of how they operate.
It’s helpful to frame questions and statements in a way that emphasizes your needs.
For instance, if you are looking to sell a house within a relatively short period of time because your growing family needs to move to a bigger home, observe how a candidate articulates their strategy to help you achieve your goals.
While a face-to-face interview is best, a video call is your next best bet. Go on Skype, GoogleMeet, or Zoom. There are numerous ways to vet the Realtor that fits your real estate goals, as well as your personality.
Don’t work with a Realtor based on low commissions
It’s not always the best idea to choose a Realtor who offers the lowest fee for their services. Bear in mind that you get what you pay for. Therefore, go with a reputable agent, one who has had extensive selling experience in your neighborhood or community.
When going through potential candidates, take note of their selling strategy. Is it sound? Does it align with the budget? Can it result in attracting the right kind of buyers and a good number of buyers and result in a sale within your time frame? If so, then they’re worth the full price of admission.
Keep in mind that if a low commission rate is an agent’s only competitive advantage, then you might be better off moving on to the next candidate.
Don’t hire a Realtor based on the price tag of a house
Wanting to sell your home for the highest price possible is reasonable, but don’t hire a Realtor based solely on promises that sound too good to be true.
At the end of the day, agents cannot accurately predict how much a home will sell for. The best that anyone can do is to comb through the data, create a comparative market analysis, and come up with a likely range.
If a potential Realtor says they’ll sell your home for a particular amount, ask how they came up with the figure they quoted. Find out how much similar homes in the neighborhood sold for.
Remember that if you price your home too high, you might scare away potential buyers. Price it too low and you may end up leaving money on the table.
Make sure the Realtor uses a range of marketing tools
Digital platforms are improving the way we go about our daily lives. The same holds true for the real estate industry. Just look around, from MLS systems to social media, technology is increasingly making it easy to buy and sell a home.
A seasoned Realtor will incorporate these tools in their marketing, but they won’t rely entirely on tech-based methods.
A Realtor who can truly deliver results will excel at the basics – look to the quality of their listings as well as their communication and negotiation skills. These are some of the non-negotiables that a Realtor should demonstrate before you hire them.
If you’re selling your home in the San Francisco East Bay communities of Dublin, Danville, Livermore, Pleasanton, and San Ramon, hire the Sousou Team. It is led by Manel Sousou, who has had over 30 years of real estate experience. She is also the #1 Real Estate Agent in Dublin, CA and ranks among the Top 1% of all real estate agents in the US.